Astra Solidário Holds the First Edition of the “Quem Ama, Aquece” Project

Sep 4

1 min read

The initiative encouraged employees to donate clothing and shoes in good condition, giving unused items a new purpose.

Astra Foods held the first edition of Astra Solidário, Quem Ama, Aquece, an internal initiative created to encourage solidarity and facilitate the donation of winter clothing among employees.

During the campaign, collection points were made available for coats, pants, sweaters, and shoes in good condition. The idea was simple: give unused items a new purpose while helping people who may need them.

This first edition also served as an opportunity for the company to test the initiative and evaluate its format. Based on this experience, the plan is to establish a permanent solidarity wardrobe in a more suitable space, allowing the initiative to continue in an organized and accessible way for employees.

The project highlights the importance of creating opportunities for collaboration within the company and shows how simple actions can have a meaningful impact when people are willing to share.